学位
B.S.B.A.
Program Type
Undergraduate
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Fashion Merch和ising Program Overview

In our accredited fashion merch和ising program, you’ll learn directly from apparel manufacturers about fashion design, retail merch和ising 和 buying. Faculty with real-world fashion experience will give you a solid underst和ing of fashion analytics, textiles 和 consumer trends 和 equip you with essential marketing 和 advertising skills. You’ll also study at the Paris Fashion Institute or in New York City at the Fashion Institute of Technology.

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Student Sewing Dress
集团

Delivery Format

在人

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Credit Hours

121

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Time to Complete

4年

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学费

How Do I Know if This Program Is Right for Me?

This program is ideal for anyone who:

  • Has a passion for fashion.
  • Is intrigued by fads 和 trends.
  • Is curious about consumer needs 和 merch和ising strategies.
  • 表达es their individuality through their clothing 和 accessories.
  • Would like to study in New York or Paris.
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Fashion Merch和ising student using a dress form

Learning Experiences You Can Look Forward To:

  • Small classes in which you get individual attention from your professors.
  • Faculty who have real-world fashion experience.
  • Guest speakers from top fashion retailers.
  • Gaining business knowledge 和 skills in merch和ising, retail buying, business management 和 more.
  • Participating in class fashion shows 和 service learning opportunities.
  • Getting real-world fashion experience through affiliated Paris 和 New York programs for academic credit.
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Fashion merch和ising students at sewing machines

Sample Curriculum

For additional information about the Fashion Merch和ising curriculum, view the Four-Year Curriculum GuideAcademic Catalog.

研究生 Outcomes

Aspiring fashion merch和isers who have earned a four-year degree are often hired for more advanced positions with higher salaries. According to the Bureau of Labor Statistics, employment of advertisers, promotions 和 marketing will remain steady through 2029.

联系 Information

Laura Kruger
Laura Kruger, Ed.D.混身起红疹;痒,
Interim Chair, Department of Marketing, Fashion Merch和ising 和 Sport Management
Assistant Professor of Marketing 和 Sport Management
224 Dauch 大学 of Business 和 经济学
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